OIS Enterprise Performance Management (EPM) Enhancements


Sales and Marketing:

  • maximizes the return on investment (ROI) of the sales and marketing expenses.
  • enhances marketing mix modeling applicationsfor firms that are currently using them.  See Marketing Mix Modeling.
  • elevates the sales and marketing teams to a crucial role in the annual planning process


  • designs the optimally feasible supply chain plan required to make and fulfill the new forecast respecting sustainability constraints of energy consumption and carbon emissions, if desired.
  • redesigns the strategic supply chain as a part of developing the strategic plan
  • further, may enable a truly optimal strategic supply chain to be designed if the firm is comfortable with the accuracy of the strategic response functions.
  • finally, provides an optimal solution for the vexing issue of stock keeping unit (sku) proliferation. As is the case with all OIS models, all that’s required is to develop an appropriate set of assumptions for the proposed sku reduction model.  At a minimum, it would require a revised forecast for the reduced set of skus, revised cost functions for the “streamlined” supply chain and new response functions for the revised forecast.  If there are other factors (e.g., reduced customer support, improved service levels and or lead times), they should be reflected in the assumptions as well.  These assumptions replace those in the current OIS model and it is optimized.  If it demonstrates a sufficiently attractive return on the investment required to make the changes and the firm has sufficient confidence in the assumptions, it can proceed with the reduction

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