OIS Testimonials

Dominique Hanssens, Bud Knapp Distinguished Professor of Marketing at the UCLA Anderson Graduate School of Management

If you know where you are on the response function, you control everything.”

Dan Gilmore, Chief Editor of Supply Chain Digest,one of the supply chain industry’s thought leaders.  Dan’s quotes are taken from an interview he had with Jeff Karrenbauer, President of INSIGHT. The title of the interview was “How to Integrate Supply Chain and Marketing to Achieve a Profit Maximized Corporate Strategy using the Next Step beyond Integrated Business Planning.”

  • “new concept focused on total profit maximization for the whole enterprise…
  • opportunity you brought to me I was very intrigued with to take this even further…bring in sales and marketing in a more dynamic way focusing on profit maximization
  •  gross margin is no longer fixed..connecting demand to actual supply chain costs…by geography, channel and product
  • Really finally getting that truly holistic view…
  • this is a more dynamic marketing and demand view…even IBP doesn’t take marketing into view…this is really taking it to the next level
  • ultimately, this is the way it’s got to be…where history will go”

 To listen to the second interview, use alan@dybvigconsulting.com as registration for  How to Integrate Supply Chain and Marketing to Achieve a Profit Maximized Corporate Strategy using the Next Step beyond Integrated Business Planning. Featuring: Dr. Jeff Karrenbauer, President of INSIGHT, Inc.:

Len Lodish, Samuel R. Harrell Professor; Professor of Marketing and Vice Dean, Wharton West; Senior Director, Global Consulting Practicum

“I am very supportive of integrating response curves into the planning, budgeting, and supply chain problems we discussed.”

Dave Anderson, Managing Director Supply Chain Ventures and former global managing partner for the Supply Chain Consulting Practice at Accenture

 “His ideas are the basis for the next generation of supply chain design and optimization.”  

Gary Lilien, Distinguished Research Professor of Management Science and Research Director, Institute for the Study of Business Markets (ISBM), Penn State 

“Alan’s idea is original and doable but not without its organizational challenges

 Philip Kotler, S.C. Johnson & Son Professor of International Marketing, Kellogg School of Management, Northwestern University

“Alan, I’m glad that you contacted Gary Lilien and Len Lodish.  They are among the most accomplished quantitative modelers in marketing.”

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