IES - Insight Enterprise Strategy - Dybvig Consulting

Services Supply Chain

IES will optimize your services supply chain by identifying the most profitable demand it is capable of fulfilling

·         Services’ Supply Chain: The current practices associated with viewing the delivery of services products as the fulfillment of a supply chain order  are described  in the following three articles:

§         http://www.intelligententerprise.com/showArticle.jhtml?articleID=175002433

§         http://www.lionhrtpub.com/orms/orms-6-06/frservice.html

§         “IBM’s New Transformation: Services Supply Chain,” “Global Logistics and Supply Chain Strategies” magazine, February 2008, page 38-39.

The current practice is summarized with the following quotes from all three references.

“Information technology support and in particular models and analytic tools, for the business services industry lags behind manufacturing and financial services counterparts.”i

 “When IBM started the project (i.e., workforce optimization) in 2004, the company saw the first barrier to development of a common “skills-supply” database was a lack of a common language to define skills and job role…IBM developed a skills taxonomy…in the long term, the taxonomy would drive standardization in job descriptions..”

“Quick response staffing is just one capability; as in supply chain management scenarios, resource optimization is a second benefit…it’s important we assign our own staff to more valuable tasks and use subcontractors for the other (more commoditized) work..”

“Over time, the workforce project has had a positive effect on corporate culture and staff morale…many people took their skills for granted and now realize what assets they are…”

“The bill of materials for our services business is labor, skills and talent …we are buying contract labor, third party software, hardware, niche consultants, industry experts and high-end engineering skills to solve a specific problem for a customer.”

“…but it is difficult, and in some cases, impossible to directly apply the analytical tools developed for manufacturing and supply chain to services….Since in most cases, services cannot be inventories, consumption takes place at or near the time and location of production..”

 “Key questions that planners and operators of business services need to answer include:

o        Forecast demand for services

o        Forecasting demand for resources to produce services

o        Strategic and tactical planning of acquisition, training and termination of resources

o        Allocating resources to specific activities

o        Pricing services contracts

“In services, demand forecasts are used primarily for financial planning, capacity and workforce planning and to drive procurement or creation of assets used to deliver services…the stochastic nature of demand likely has an even larger impact in service industry planning that in manufacturing environment.”

“Research areas that could support improved demand forecasting for business services include…improved models linking demand with pricing and other promotional activities…”

“Data analysis may also support efforts to define a “bill of services” that would play an analogous role to a bill of materials in manufacturing by specifying the relative quantities of service production resources that must be applied in combination and over time to fulfill a unit of service consumption.”

“Service providers could benefit from models that help determine…the profitability and/or risk of an individual contract..”

“Although there is some applicability of existing O.R. models to business services, broader applicability and acceptance of these models will need to leverage results from other domains, including marketing…”

·         IES Benefits, given current services supply chain practices.  IES’s ability to contribute to the services supply chain work is a function of its maturity.  If the “bill of services”  and associated annual forecasting, planning and budgeting efforts have progressed sufficiently to approximate the equivalent traditional product –oriented activities, then the answer is a resounding “Yes!”

IES would enable, thus, the determination of the maximally profitable services products the services supply chain could manufacture and fulfill by relaxing the constraint of a fixed forecast.  In so doing, it collapses the three separate planning activities of forecasting, capacity planning and budgeting into a single, simultaneously optimal step (see Palladium and One Model, page 3).   

Further, issues of lumpy demand and the stochastic nature of the supply could be handled with different scenarios.

Finally, recognizing the IES response curves that enable the fixed forecast assumption to be relaxed are, themselves, forecasts, the response curve variance analysis process illustrated in Palladium allows the IES model to correct itself as the response curves are deemed inaccurate. Thus, IES keeps the services supply chain or, more accurately, profit chain continually focused on the maximally profitable demand it can fulfill.