Dan Gilmore, Chief Editor of Supply Chain Digest, one of the supply chain industry’s thought leaders.  Dan’s quotes are taken from an interview he had with Jeff Karrenbauer, then President of INSIGHT.

• ultimately, this is the way it’s got to be…where history will go”
• ts a more dynamic marketing and demand view…even IBP doesn’t take marketing into view…this is really taking it to the next level
• “new concept focused on total profit maximization for the whole enterprise…
• opportunity you brought to me I was very intrigued with to take this even further…bring in sales and marketing in a more dynamic way focusing on profit maximization
•  gross margin is no longer fixed…connecting demand to actual supply chain costs…by geography, channel and product
• Really finally getting that truly holistic view…