The developer will enjoy three competitive advantages. They include:
- The developers clients’ will have the opportunity to enjoy all the CFO/CEO advantages cited in the two CFO/CEO parent tabs.
- The developer will have no competitors until a competitive supply chain firm can figure out how S&OIS was developed and then replicate it. NOTE: It took INSIGHT’s developers two years AFTER they realized what was required to develop S&OIS to announce it.
- S&OIS will strengthen Wall Street’s confidence in the company not only for (1) and (2) above but also for having solved two of Marketing most difficult analytic problems:
- How to size and allocate the S of SG&A most profitability: This a problem that Professor Kotler et al. spent more than 50 years trying to solve, unsuccessfully.
- How to forecast most profitability: Current best forecasting practice was formulated in a 1992 article by Blattberg and Hoch, “Data Based Models and Managerial Intuition.” Its approach was to develop a judgement forecast and a model forecast and then combine them. S&OIS incorporates both forecasts in a single model. The judgement forecast is an input to S&OIS and the S&OIS’s results include the most profitable forecast.
- Its rapid growth. See Rapid Market Acceptance for the reasons
- It’s very close working relationships with its clients CFOs and CEOs