INTRODUCTION

• Thanks for taking the time;
• Jim (friend from church) speaks very highly of you; a very short list
• PRODUCT: By combining existing SC optimization with new formulation of response functions,  huge opportunity for response function experts:  
• My partner got SC, looking for: i) interested partners who ii) can do new formulation: univariate response function
  • how big, to whom do you lose

AGENDA

• RESULTS
  • Supply Chain
    1. Whirlpool (results…came from SC)
  • Took me awhile wandering around in Marketing Sciences to figure it out; turned out to be simple
  • supply chain AND demand in play (Promo)
    1. Allowed profit as objective function (ZS)
  • Zippo (article…abc)
    1. SC (Excel)
       • 1) Operations/capacity always in balance with whatever demand is generated by 2) optimization
    2. Response function (Word doc): qualitative
• QUANTITATIVE RESPONSE FUNCTIONS: NEW FORMULATION
  • As you saw in Zippo, independent variable = total sales/marketing $
    1. Since objective function = profit
  • Is it possible to do develop univariate response functions without CPG/pharm transaction detail?
    1. Zippo (John’s description)
    2. Whirlpool (model)
• OPPORTUNITY; ONE GRID
  • NET: data (finance) + SC + marketing = IES = Max profit/EVA forecast & SC
    1. Then mix model
  • ALL SIC codes with Enterprise SW momentum (BPM and S&OP = GDP)
• NEXT STEPS: Zippo results and a show and tell