Attn CFOs/CEOs: Ever wonder how much profit your budget is leaving on the table?
AND that by getting rid of the budget you'd have access to the most profit possible???
--OIS's business case and its two implementation phases
--Phase I: Business Case
--Phase II: OIS and budget co-exist
--Phase III: OIS supplants the budget
OIS's Advantage by partner
--Optilogic
--Profit max’s importance to Optilogic
--Optilogic tactical design
--Optilogic’s sequential optimization
--Its Competitive Edge
--Its Rapid Market Acceptance
--ZS Associates-Impressive Partner
ZS Associates
Partner Stature Improvement
--OIS's forecast: A new forecast best practice
--Rolling OIS: a rolling forecast best practice
New Advantage: Clients/Prospects
--New OIS best practice: How to size and allocate the Sof SG&A expenditures most profitable
Other OIS considerations
--Traditional budget’s widely acknowledged problems
--OIS's forecast is always Up to Date
--OIS works
--How OIS eliminates the managers' incentives to manipulate their budgets
--Traditional budget’s objectives and how OIS improves attaining them
Appendices
OIS Advantages for Marketing
--Marketing and Firm Value
--Maximizes ROI of sales/marketing expenditures
Additional OIS advantages for clients' CFOs/CEOs
--Product and Customer Profitability
--Evaluate Firm Business Models other than Profit
--Best Possible Scenario Analyses
--Support for Mergers & Acquisitions
Additional OIS COllateral
--Paul Bender, early supply chain designer expert
Traditional rolling forecast
--Current best practices for solving marketing's most vexing problem
--Related Articles
--Endorsement
--Market Mix modeling
--Budget & 13 Work Arounds
--OIS's Model’s Structure and Data
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Well you can and it’s finally here: the Operational Income Statement (OIS)!
Well you can and it’s finally here: the Operational Income Statement (OIS)!