Optilogic creates a MILP supply chain model of income statement. Then relax that model’s assumption of a fixed forecast. Specifically with marketing mix modeling (MMM) data that has been defined by the MILP model’s definitions of products and demand areas.

NOTE: Dybvig believes Analytic Partners (AP) is best MMM partner for Optilogic to provide this data.

“If you need a pure-play MMM partner with historical benchmarking and models spanning the maximum number of SIC codes, Analytic Partners leads the space”  Gemini AI.  And Gartner agrees.

Both firms are analytically preeminent in their fields and their founders are peers. Don Hicks, 1990 West Point grad, started Optilogic’s predecessor company, Llamasoft, in 1998.  And Nancy Smith founded Analytic Partners in 2000